Every picture tells a story.

Let’s write yours together.

Since 1992, Ab initio has been producing creative solutions adapted to your communication objectives. As a multidisciplinary graphic design and strategy agency, our goal is the coherent development of your brand awareness, in a global approach integrating digital and traditional media.
Whether local or international, each project is always the object of the particular attention that characterizes our individualized and tailor-made approach.

Our services

Strategy

Getting to know each other, getting known, positioning or repositioning oneself on the market are essential objectives for which we propose a global strategic approach: preliminary analysis, creative recommendations and a concrete action plan are the main steps to achieve them.

Branding

A strong and timeless identity is the basis for effective communication. We develop high-potential brands in line with a clear strategy and objectives. Name research, logo creation, development of corporate communication are all milestones that will establish your image, effectively and sustainably.

Digital communication

Digital media (website, applications...) are nowadays an essential communication vector. A strategy adapted to your targets, a quality web design, a User Xperience oriented ergonomics, a custom web development, SEO referencing as well as an appropriate management of social networks are the elements of a successful and efficient communication.

Paper communication

In an increasingly digitalized world, paper is still a unique way to leave a lasting impression. It is even becoming a rare and potentially exclusive product again, with many possibilities for personalisation that will effectively reach your target audience at heart.

Scenography

Pastabal goes further, by integrating space into the range of its communication tools: signage, exhibitions, dressing of premises or vehicles, creation of stands... This three-dimensional approach is a fun and effective way to get your message across to a very wide audience.

Edition

For some industries, publishing a book is an alternative way to position a company in depth, to put a name in the mind or even to mark a milestone anniversary. It will remain your faithful ambassador for many years to come.

Client List

3 Arbres
Aluthermo
Aquafive
Artexis
Atmosphère & Bois
Aviation sans Frontière
Belcipro
BITC
Bois & Habitat
BP Gas
CERAA
Clinique Antoine Depage
Clos Steyls
Cluster Eco Construction
CNDB
Cocoon
Corsica Linea Belgique
CP Bourg
Dandoy
DDG
Energie et Habitat
EUDA
EYESEA
Galerie Faider
Hanlet
High Life de Belgique
Home-Iso
Human Rights Watch
Idées Lumineuses
Inami
JS Landscape
KewLox
Léonidas
La Croix Rouge
Lancz Gallery
Leloux-Laurent
Les Amis du Zoute
Les Jardins de Bingerden
Ligne Bois
Lutgarde
M13
Masquelier
Massager - Avocats
Midis Minimes
Mirval
Mobicar
Momentum
Muziekcentrum Vlaanderen
Naturhome
Nixa
Nota Bene
Nouvelle Hôtellerie
Olivier Delépine
PuYu
REC 2
Riverland nouvelle
Royal Racing Club de Bruxelles
Sabam
SACD
Sequoia
Socacier
Spring Expo
Studio 28
Théatre de la Toison d’Or
The Edge
Visit Brussels
VMC
Watch
Weigelias